Stand Clear/Don’t Litter

 The Brief: Create a PSA campaign for the Chicago Transit Authority, aiming at a problem riders can fix through changing individual behaviors.



The Concept: Using a collage style to quickly emphasize the main idea of each poster  and additionally  reach a wide audience, this diptych was created with visual metaphor in mind.

Obstacles: Creating a diptych with two different subject matters that could make sense displayed together or separately.

Result: Using matching color palettes and a main visual element that crosses over, each poster has its own identity with a relationship between the two.