P001 → Design for Social Good
The brief: Create a PSA diptych for a hypothetical Chicago Transit Authority campaign using visual metaphor. Bring awareness to two transit issues riders can solve.
The solution: Use a mixed-media collage style to represent both the issues of train crowding and littering through layering and image manipulation. A crossover effect would allow posters to be installed adjacent to one another or separately.
The solution: Use a mixed-media collage style to represent both the issues of train crowding and littering through layering and image manipulation. A crossover effect would allow posters to be installed adjacent to one another or separately.
Displayed above with crossover.
Image scans. The color scheme was decided on as a way to capture rider attention